Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

What started as a website content project grew into a multi-year strategic partnership. See how Shan Bates, LLC helped Pacific Northern build a stronger brand story through strategy, editorial planning, social content, and thought leadership—one strategic move at a time.

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

Doing all the things, but nothing seems to be working? Before adding another tactic, it may be worth taking a closer look at your foundation. Discover five signs that your business may have a clarity problem—not a marketing problem—and why defining your audience, message, and story can make every marketing effort more effective.

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Where to Start When You’re Starting a Small Business

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Where to Start When You’re Starting a Small Business

Starting a business can feel overwhelming when the resources and steps are scattered across different places. Small Business University brings them together in one practical framework built around four essential pillars: Legal & Set-Up, Banking & Budget, Brand & Marketing, and Leadership & Team. This guide walks through the foundational decisions every entrepreneur should make to launch with clarity, structure, and momentum.