From Strategy to Story: 2025 in Review

From Strategy to Story: 2025 in Review

2025 was a year of purposeful momentum for Shan Bates, LLC—deepening partnerships, elevating brand stories, and strengthening strategic visibility across industries. From thoughtful messaging work and full brand builds to content systems that create real engagement, our focus remained on clarity and connection.

Explore the highlights in our Year in Review graphic, and learn how the work of 2025 sets the stage for bold, intentional strategy in 2026.

Creating Hunger-Free Holidays

Creating Hunger-Free Holidays

Each year, Shan Bates, LLC selects a nonprofit to support on behalf of our clients. This holiday season, we’re partnering with Three Square Food Bank to help provide meals for neighbors facing food insecurity in Southern Nevada. Learn why this cause—and their impact—means so much to us.

,

The Shanifesto

,
The Shanifesto

Do you remember that moment in Jerry Maguire—the one where Tom Cruise’s sports agent character has his late-night epiphany? He composes his mission statement, illuminated by his laptop and ruminating about what is important to him. His manifesto is equal parts bold, honest, and maybe a little too real for the corporate world of which he is part. Jerry Maguire wasn’t just talking about sports agents; he spoke about doing business differently. More personal. More human. More aligned with what really matters.