Repeat after us: your logo is not your brand. However, what are some standard components of a well-rounded brand? This quick read will offer a little food for thought.
Three Reasons to Work with a Brand Expert
Every person, business, and non-profit has a brand. And each individual’s personal and professional brand is something to regularly update, hone, evaluate, rinse, and repeat. Since this essence is at the heart of any human or organization, why not partner with someone to gain valuable help in articulating a brand?
A Modern Calling Card
In the Gilded Age, society doyennes like Caroline Schermerhorn Astor and Alva Vanderbilt Belmont would leave a calling card when paying a social visit. These visiting cards were first used in 15th-century China, then later embraced by 17th-century British aristocracy. Leaving a calling card was an elegant way to announce an arrival to be seen by the hostess.