value proposition

Are You Up-to-Date?

Are You Up-to-Date?

The French have a term—au courant—which Merriam-Webster defines as “fashionable or fully informed, up-to-date.” While knowing and following the latest trends is essential to many, keeping your digital presence current is also critical. Read on for a checklist of ten items you can take on to stay au courant this October.

Benevolent Business Development

Benevolent Business Development

Seth Godin says, “It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. Who can you help?” This quote stuck out during a recent read of the famous blogger’s This Is Marketing. With this in mind, I’d like to share some ideas for organizations to consider a benevolent approach to business development.