BLOGGERY
Bright Ideas & Marketing Musings
In the Gilded Age, society doyennes like Caroline Schermerhorn Astor and Alva Vanderbilt Belmont would leave a calling card when paying a social visit. These visiting cards were first used in 15th-century China, then later embraced by 17th-century British aristocracy. Leaving a calling card was an elegant way to announce an arrival to be seen by the hostess.
Through this internship, I have learned the importance of branding. It is more than just a name and slogan. It is the little details no one notices; the font, color scheme, your message, planning, and presenting why people should choose YOU. Branding starts with yourself, and in honor of National Intern Day, here are a few things I do when introducing myself.
The French have a term—au courant—which Merriam-Webster defines as “fashionable or fully informed, up-to-date.” While knowing and following the latest trends is essential to many, keeping your digital presence current is also critical. Read on for a checklist of ten items you can take on to stay au courant this October.
