The Twelve Gifts of Christmas

The Twelve Gifts of Christmas

Happy December! I asked more than 100 professionals about the best gift they ever received from a client, vendor, partner, boss, or colleague. As my heartfelt gift to you, I offer The Twelve Gifts of Christmas, inspired by the responses of the executives and business leaders who shared with me.

Social Media Marketing Tips for Small Businesses

Social Media Marketing Tips for Small Businesses

Social media marketing for small business boils down to building authentic and trusted relationships with customers. Follow a few simple tips to achieve a higher level of community trust and engagement.

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Benevolent Business Development

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Benevolent Business Development

Seth Godin says, “It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. Who can you help?” This quote stuck out during a recent read of the famous blogger’s This Is Marketing. With this in mind, I’d like to share some ideas for organizations to consider a benevolent approach to business development.