Every person, business, and non-profit has a brand. And each individual’s personal and professional brand is something to regularly update, hone, evaluate, rinse, and repeat. Since this essence is at the heart of any human or organization, why not partner with someone to gain valuable help in articulating a brand? Below are our top three reasons to work with a brand expert:
One: Gain an External Partner to Achieve Internal Perspective
When we lead clients through the brand brainstorming process, a usual reaction is awe and excitement. The questions we ask in our sessions are tailored to pinpoint nuances about either a professional or an organization. Sometimes, when we present the completed brand guidelines to a client, they are visibly moved.
One told us that as a sole practitioner, he had a difficult time getting that information out of his head and into his marketing. While it’s always hard to talk about ourselves, brand professionals can draw out key messages and value propositions. When multiple people participate in brand work, their shared perspectives can really feed a company’s culture and visualize its vibe.
Two: Leverage a Proven Process
We’ve guided individuals, businesses, and non-profits through dozens of brand workshops, and our process is an easy, proven way to arrive at a complete brand guidelines deliverable. It begins with a one- or two-hour-long brainstorming session, where clients move through a strategized list of questions. After the brainstorming—where clients will tell us things like what they bring to the world or what their company does better than anyone else—the magic begins.
Here, we analyze the provided answers and look for trends while using our storytelling talents to weave together a compelling brand narrative. Our clients say it best: “Shan’s expertise, keen eye, and word-smithing have helped us better define who we are and how we will share our story,” says Lenny and Pika Fejeran, Denanche’ Brand.
Three: Combine the Visual Brand with Other Compelling Pieces
While visual branding components like a logo, imagery, and brand colors are very much at the center of any brand, other non-visual pieces are equally important. What is your brand’s voice, tone, and essence? How does a company’s differentiation play into its values and culture? Through our partnerships, our clients have a resource to capture—and document for future use—overarching and complete brand guidelines that serve as a living document as brands evolve.
If you, your organization, or someone you know could use our expertise in creating a brand—or evaluating and updating an existing one—we would love to be helpful! To schedule a complimentary call to discuss your brand needs, please reach out. Happy branding!