BLOGGERY
Bright Ideas & Marketing Musings
Every person, business, and non-profit has a brand. And each individual’s personal and professional brand is something to regularly update, hone, evaluate, rinse, and repeat. Since this essence is at the heart of any human or organization, why not partner with someone to gain valuable help in articulating a brand?
In the Gilded Age, society doyennes like Caroline Schermerhorn Astor and Alva Vanderbilt Belmont would leave a calling card when paying a social visit. These visiting cards were first used in 15th-century China, then later embraced by 17th-century British aristocracy. Leaving a calling card was an elegant way to announce an arrival to be seen by the hostess.
